Glossary

=**Definitions: ** =

=**E- ZINE ** =

== ==

An online magazine shares some features with a blog and also with online newspapers, but can usually be distinguished by its approach to editorial control. Magazines typically have editors or editorial boards who review submissions and perform a quality control function to ensure t hat all material meets the expectations of the publishers (those investing time or money in its production) and the readership. Online magazines that are part of the World Wide Web, that is, all or part of a website, are sometimes called webzines. An ezine (also spelled e-zine a nd usually pronounced /ˈiːziːn/) is a more specialized term appropriat ely applied to small magazines and newsletters distributed by any electronic method, for example, by electronic mail (e-mail/email). Some social groups may use the terms cyberzine and hyperzine when referring to electronically distributed resources. Similarly, some online magazines may refer to themselves as "electronic magazines" to reflect their readership demographics, and more importantly to capture alternative terms and spellings in online searches.

= = = = =**DISPLAY ADVERTISING ** =

Is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, emails, etc.

=**ADVERTISING ** =

Is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.



=**<span style="color: #bb5d07; font-family: 'Comic Sans MS',cursive;">DISPLAY ** =

<span style="color: #805833; font-family: 'Comic Sans MS',cursive;">To put or spread before the view ll to make evident ll to exhibit ostentatiously